The Economic Implications of Advertising (RLE Advertising) - Routledge Library Editions: Advertising - Otto Firestone - Libros - Taylor & Francis Ltd - 9781138989108 - 21 de diciembre de 2015
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The Economic Implications of Advertising (RLE Advertising) - Routledge Library Editions: Advertising 1.º edición

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Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertising, examines the effect of advertising on the Canadian economy, on business, the consumer, costs and prices, productivity, competition, employment, social welfare and economic growth. The Economic Implications of Advertising provides a valuable insight into a little-studied area of advertising, and will be of great interest to students of the industry everywhere.

First published in 1967.


232 pages

Medios de comunicación Libros     Paperback Book   (Libro con tapa blanda y lomo encolado)
Publicado 21 de diciembre de 2015
ISBN13 9781138989108
Editores Taylor & Francis Ltd
Páginas 232
Dimensiones 150 × 220 × 10 mm   ·   453 g
Lengua Inglés  

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