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Newer Insights into Marketing: Cross-Cultural and Cross-National Perspectives 1.º edición
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Newer Insights into Marketing: Cross-Cultural and Cross-National Perspectives
Newer Insights into Marketing analyzes and investigates international marketing strategies to determine effective marketing practices of businesses in the global arena. Containing case studies, tables, charts, and evaluations of specific marketing campaigns, this book allows marketers and market researchers to learn from the achievements and mistakes of other international companies.
104 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 2 de septiembre de 2016 |
| ISBN13 | 9781138977167 |
| Editores | Taylor & Francis Ltd |
| Páginas | 104 |
| Dimensiones | 150 × 220 × 10 mm · 453 g |
| Lengua | Inglés |
| Editor | Harris, Phil |
| Editor | Schuster, Camille D. |
