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Commercial Advertising - Routledge Library Editions: Advertising Thomas Russell 1.º edición
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Commercial Advertising - Routledge Library Editions: Advertising
Thomas Russell
The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and, collected, purport not to be a working textbook of Advertising, but rather a statement of practical principles. Every opportunity has been taken to illustrate, with examples described from actual practice, the theories propounded.
The business of Advertising still suffers from the prejudices created by earlier misconduct. But Advertising has become a necessity: anyone who wants to do business on a large scale must advertise in some way. Commercial Advertising examines how this state of affairs came about, and how businesses conduct their Advertising in the modern age.
First published in 1919.
312 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 26 de noviembre de 2015 |
| ISBN13 | 9781138971158 |
| Editores | Taylor & Francis Ltd |
| Páginas | 312 |
| Dimensiones | 150 × 220 × 10 mm · 580 g |
| Lengua | Inglés |
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