Advertising, The Uneasy Persuasion: Its Dubious Impact on American Society - Routledge Library Editions: Advertising - Michael Schudson - Libros - Taylor & Francis Ltd - 9781138966185 - 26 de noviembre de 2015
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Michael Schudson
Advertising, The Uneasy Persuasion: Its Dubious Impact on American Society - Routledge Library Editions: Advertising 1.º edición

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What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution.

Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of advertising in its wider sociological and historical framework, persuasively concluding that advertising is not nearly as important, effective, or scientifically founded as either its advocates or its critics imagine.

?Dispassionate, open-minded and balanced ... he conveys better than any other recent author a sense of advertising as its practitioners understand it.? Stephen Fox, New York Times Book Review

First published in 1984.

336 pages

Medios de comunicación Libros     Paperback Book   (Libro con tapa blanda y lomo encolado)
Publicado 26 de noviembre de 2015
ISBN13 9781138966185
Editores Taylor & Francis Ltd
Páginas 336
Dimensiones 236 × 154 × 24 mm   ·   514 g
Lengua Inglés  

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