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Advertising for Account Holders (RLE Marketing) - Routledge Library Editions: Marketing Linacre, Nigel (Extraordinary Leadership Ltd, UK) 1.º edición
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Advertising for Account Holders (RLE Marketing) - Routledge Library Editions: Marketing
Linacre, Nigel (Extraordinary Leadership Ltd, UK)
The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media function within. This book presents essential checklists for each aspect of the planner’s role: presentations made to clients, briefing creative and media teams, and helping to get the best out of both client and agency.
200 pages, black & white illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 21 de enero de 2016 |
| ISBN13 | 9781138966154 |
| Editores | Taylor & Francis Ltd |
| Páginas | 198 |
| Dimensiones | 156 × 234 × 11 mm · 453 g |
| Lengua | Inglés |
