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City Branding: The Ghostly Politics of Representation in Globalising Cities - Routledge Research in Planning and Urban Design Alberto Vanolo 1.º edición
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City Branding: The Ghostly Politics of Representation in Globalising Cities - Routledge Research in Planning and Urban Design
Alberto Vanolo
City Branding explores different sides of place branding policies. This book aims to investigate and to reflect on the ideas of urban life, the political unconscious, the affective geographies and the imaginaries of power constructed and reproduced through urban branding. This critical analysis of current place branding strategy is an essential reference for the study of city marketing.
208 pages, 30 Halftones, black and white; 7 Tables, black and white
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 10 de julio de 2018 |
| ISBN13 | 9781138959385 |
| Editores | Taylor & Francis Ltd |
| Páginas | 208 |
| Dimensiones | 242 × 164 × 18 mm · 474 g |
| Lengua | Inglés |
