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Public Relations As Relationship Management: A Relational Approach To the Study and Practice of Public Relations - Routledge Communication Series Eyun-jung Ki 2.º edición
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Public Relations As Relationship Management: A Relational Approach To the Study and Practice of Public Relations - Routledge Communication Series
Eyun-jung Ki
Public Relations As Relationship Management takes an advanced look at organization-public relationships and the strategies that can be used to cultivate and maintain them.
394 pages, 17 black & white tables
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 21 de abril de 2015 |
| ISBN13 | 9781138853829 |
| Editores | Taylor & Francis Ltd |
| Género | Interdisciplinary Studies > Communication Studies |
| Páginas | 362 |
| Dimensiones | 151 × 226 × 22 mm · 556 g |
| Lengua | Inglés |
| Editor | Ki, Eyun-Jung (The University of Alabama, USA) |
| Editor | Kim, Jeong-Nam (Purdue University, USA) |
| Editor | Ledingham, John A. |
