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Consumer Profiles (RLE Consumer Behaviour): An introduction to psychographics - Routledge Library Editions: Consumer Behaviour Gunter, Barrie (University of Leicester, UK) 1.º edición
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Consumer Profiles (RLE Consumer Behaviour): An introduction to psychographics - Routledge Library Editions: Consumer Behaviour
Gunter, Barrie (University of Leicester, UK)
Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups and uses case study material to focus on some specific products from cameras to pet food.
198 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 26 de noviembre de 2014 |
| ISBN13 | 9781138832459 |
| Editores | Taylor & Francis Ltd |
| Páginas | 194 |
| Dimensiones | 138 × 216 × 15 mm · 362 g |
| Lengua | Inglés |
