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The Dark Side of CRM: Customers, Relationships and Management 1.º edición
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The Dark Side of CRM: Customers, Relationships and Management
The Dark Side of CRM is essential reading for students, researchers and practitioners interested in managing customers, relationship marketing and CRM, as well as social media and marketing strategy.
322 pages, 17 black & white illustrations, 13 black & white tables, 17 black & white line drawings
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 24 de agosto de 2015 |
| ISBN13 | 9781138803312 |
| Editores | Taylor & Francis Ltd |
| Páginas | 304 |
| Dimensiones | 156 × 234 × 19 mm · 760 g |
| Lengua | Inglés |
| Editor | Canhoto, Ana Isabel (Oxford Brookes University, UK) |
| Editor | Nguyen, Bang (East China University of Science and Technology, China) |
| Editor | Simkin, Lyndon (University of Coventry, UK) |
