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Decoding Branding: A Complete Guide to Building and Revamping Brands in the Age of Disruption Royce Yuen 1.º edición
Decoding Branding: A Complete Guide to Building and Revamping Brands in the Age of Disruption
Royce Yuen
Decoding Branding explains the evolution of branding and how the disrupting factors like the digital revolution, technological advancement, changing consumer behavior, and the pandemic have reshaped the marketing landscape.
234 pages, 15 Line drawings, black and white; 65 Halftones, black and white; 80 Illustrations, black
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 1 de junio de 2021 |
| ISBN13 | 9781138802674 |
| Editores | Taylor & Francis Ltd |
| Páginas | 234 |
| Dimensiones | 158 × 233 × 17 mm · 408 g |
| Lengua | Inglés |