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Adding Value (RLE Marketing): Brands and Marketing in Food and Drink - Routledge Library Editions: Marketing Geoffrey G Jones 1.º edición
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Adding Value (RLE Marketing): Brands and Marketing in Food and Drink - Routledge Library Editions: Marketing
Geoffrey G Jones
An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.
368 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 22 de agosto de 2014 |
| ISBN13 | 9781138793668 |
| Editores | Taylor & Francis Ltd |
| Páginas | 368 |
| Dimensiones | 156 × 234 × 28 mm · 589 g |
| Lengua | Inglés |
| Editor | Jones, Geoffrey (Harvard Business School, USA) |
| Editor | Morgan, Nicholas J. |
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