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The Marketing Environment (RLE Marketing) - Routledge Library Editions: Marketing Dawson, John (University of Edinburgh, UK) 1.º edición
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The Marketing Environment (RLE Marketing) - Routledge Library Editions: Marketing
Dawson, John (University of Edinburgh, UK)
This comprehensive work, covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for those concerned with market research, comparative and international marketing, and the study of economic geography. The book focusses on the spatial patterns and processes in marketing, and the development conflicts occur in the marketing system, and how evolution and change in marketing systems is realised through the resolution of these conflicts. The major sectors and institutions in the marketing system are described and a detailed study is made of the ways they change and interact.
380 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 22 de agosto de 2014 |
| ISBN13 | 9781138792340 |
| Editores | Taylor & Francis Ltd |
| Páginas | 380 |
| Dimensiones | 156 × 234 × 23 mm · 612 g |
| Lengua | Inglés |
