Industrial Marketing Research (RLE Marketing): Management and Technique - Routledge Library Editions: Marketing - Nicholas Stacey - Libros - Taylor & Francis Ltd - 9781138791633 - 22 de agosto de 2014
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Industrial Marketing Research (RLE Marketing): Management and Technique - Routledge Library Editions: Marketing 1.º edición

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The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an internal department and how to buy industrial marketing research.


186 pages

Medios de comunicación Libros     Hardcover Book   (Libro con lomo y cubierta duros)
Publicado 22 de agosto de 2014
ISBN13 9781138791633
Editores Taylor & Francis Ltd
Páginas 290
Dimensiones 156 × 234 × 28 mm   ·   476 g
Lengua Inglés  

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