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Innovation and New Product Marketing (RLE Marketing) - Routledge Library Editions: Marketing David F. Midgley 1.º edición
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Innovation and New Product Marketing (RLE Marketing) - Routledge Library Editions: Marketing
David F. Midgley
This volume formulates and presents a general theory of innovative behaviour which is applicable to diverse market situations. Having provided some support for the theory, the author demonstrates how it can be usefully applied by indicating which management techniques are relevant to new product management and which are not. The author suggests certain systematic procedures by which an organisation can radically improve both its short and long run chances of launching successful new products.
296 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 22 de agosto de 2014 |
| ISBN13 | 9781138788398 |
| Editores | Taylor & Francis Ltd |
| Páginas | 296 |
| Dimensiones | 156 × 234 × 28 mm · 544 g |
| Lengua | Inglés |
