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Analyzing Music in Advertising: Television Commercials and Consumer Choice - Routledge Interpretive Marketing Research Graakjaer, Nicolai (Aalborg University, Denmark) 1.º edición
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Analyzing Music in Advertising: Television Commercials and Consumer Choice - Routledge Interpretive Marketing Research
Graakjaer, Nicolai (Aalborg University, Denmark)
The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How does music in commercials relate to music ?outside? the universe of commercials? How and what can music in commercials signify? Author Nicolai Graakjær sets a new benchmark for the international scholarly study of music on television and its pervading influence on consumer choice.
182 pages, 11 black & white tables, 3 black & white line drawings
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 15 de diciembre de 2014 |
| ISBN13 | 9781138781085 |
| Editores | Taylor & Francis Ltd |
| Páginas | 182 |
| Dimensiones | 237 × 150 × 13 mm · 446 g |
| Lengua | Inglés |
