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Marketing Strategies for Central and Eastern Europe - Routledge Revivals Stewart Arnold 1.º edición
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Marketing Strategies for Central and Eastern Europe - Routledge Revivals
Stewart Arnold
This title was first published in 2001. Successful international marketing requires the development and implementation of marketing strategies responsive to different environments. This text examines the unique features of the marketing environment in Central and Eastern Europe and the impact that they have on the strategies used to enter and penetrate this region. It is based on the proceedings of the 6th annual conference on Marketing Strategies for Central amp Eastern Europe held from the 2nd to the 4th of December 1998 in Vienna, Austria. The book presents the editors view on marketing in Central and Eastern Europe and
226 pages, NO
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 4 de noviembre de 2019 |
| ISBN13 | 9781138718241 |
| Editores | Taylor & Francis Ltd |
| Páginas | 226 |
| Dimensiones | 154 × 233 × 16 mm · 356 g |
| Lengua | Inglés |
| Editor | Arnold, Stewart |
| Editor | Chadraba, Petr |
| Editor | Springer, Reiner |
