Recomienda este artículo a tus amigos:
Student Workbook to Accompany Crisis Communications: A Casebook Approach Kathleen Fearn-Banks 5.º edición
Pedido desde almacén remoto
Nuestros clientes opinan:
Student Workbook to Accompany Crisis Communications: A Casebook Approach
Kathleen Fearn-Banks
No company, organization, or individual whose livelihood depends on public reaction can afford to function without a crisis communications plan. This student workbook reviews the critical terminologies, processes, and skills needed for understanding and responding to crises. It prepares individuals for responding to crises in a variety of contexts, and reinforces strategies and tactics to be used during a crisis. Chapters include instructive case studies of public relations professionals in crises: what they did, what they wished they had done, and what hampered their progress. The exercises provide students with the opportunity to respond to real-world crises, sharpening their own skills and practicing response behaviors. This workbook will serve as a useful tool for all future practitioners.
114 pages, 9 black & white tables, 3 black & white halftones
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 23 de agosto de 2016 |
| ISBN13 | 9781138688971 |
| Editores | Taylor & Francis Ltd |
| Páginas | 114 |
| Dimensiones | 332 × 218 × 11 mm · 314 g |
| Lengua | Inglés |
Mas por Kathleen Fearn-Banks
Mostrar todo
Más del mismo editor
Ver todo de Kathleen Fearn-Banks ( Ej. Hardcover Book , Paperback Book y Book )