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Understanding the Business of Global Media in the Digital Age Lee, Micky (Suffolk University, USA) 1.º edición
Understanding the Business of Global Media in the Digital Age
Lee, Micky (Suffolk University, USA)
This new introductory textbook provides students with the tools they need to understand the way digital technologies have transformed the global media business of the 21st century. In addition to introducing today’s convergent world of global media, the book gives readers a greater understanding of their own roles within the media industries.
270 pages, 13 Tables, black and white
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 19 de octubre de 2017 |
| ISBN13 | 9781138688964 |
| Editores | Taylor & Francis Ltd |
| Páginas | 270 |
| Dimensiones | 150 × 220 × 20 mm · 657 g |
| Lengua | Inglés |