Tourism Marketing for Cities and Towns: Using Social Media and Branding to Attract Tourists - Bonita Kolb - Libros - Taylor & Francis Ltd - 9781138685192 - 21 de febrero de 2017
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Bonita Kolb
Tourism Marketing for Cities and Towns: Using Social Media and Branding to Attract Tourists 2.º edición

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Understanding how places, particularly cities and towns, are marketed to and consumed by tourists, is vital to anyone working in the tourism industry. By creating and promoting a unique branded destination, the successful marketer can attract new visitors to their city or tourism attraction. With the rise of social media, there is even more scope to explore how tourism marketers can use their own and other social media sites to communicate with today?s tech connected traveler.

In a new updated volume,?Tourism Marketing for Cities and Towns?provides thorough and succinct coverage of place marketing theory specific to the tourism industry. It focuses on clearly explaining how to develop the branded destination with special emphasis on product analysis, promoting authenticity and, new to this edition, the use of social media to create the personalized experiences desired by visitors. In addition, it contains a wide range of international examples and perspectives from a large variety of different stakeholders, alongside discussion questions and strategic planning worksheets. This book provides both practical advice with real-world application and a theoretical background to the field as a whole.

Written in an engaging style, this book will be valuable reading for upper level students and business practitioners of Tourism, Marketing, Urban Studies, Business Management and Leisure Studies.

262 pages, 36 black & white illustrations, 19 black & white tables, 36 black & white halftones

Medios de comunicación Libros     Paperback Book   (Libro con tapa blanda y lomo encolado)
Publicado 21 de febrero de 2017
ISBN13 9781138685192
Editores Taylor & Francis Ltd
Páginas 246
Dimensiones 154 × 231 × 14 mm   ·   406 g
Lengua Inglés  

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