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Marketing, Rhetoric and Control: The Magical Foundations of Marketing Theory - Routledge Studies in Marketing Miles, Christopher (Queen Mary, University of London, UK) 1.º edición
Marketing, Rhetoric and Control: The Magical Foundations of Marketing Theory - Routledge Studies in Marketing
Miles, Christopher (Queen Mary, University of London, UK)
Marketing, Rhetoric and Control examines the tensions between the science and the magical in marketing through analysis of the rhetorical and narrative strategies embedded in practitioner and academic discourse.
216 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 20 de abril de 2018 |
| ISBN13 | 9781138667273 |
| Editores | Taylor & Francis Ltd |
| Páginas | 216 |
| Dimensiones | 235 × 159 × 17 mm · 442 g |
| Lengua | Inglés |