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The Dark Side of Marketing Communications: Critical Marketing Perspectives - Routledge Studies in Critical Marketing Hill, Tim (University of Bath, UK) 1.º edición
The Dark Side of Marketing Communications: Critical Marketing Perspectives - Routledge Studies in Critical Marketing
Hill, Tim (University of Bath, UK)
What fuels capitalism and what stops it from collapsing? Does marketing communications support and sustain the economic and political status quo? This book argues that marketing communications plays an increasingly important role in bolstering contemporary capitalism.
124 pages, 1 Line drawings, black and white; 2 Tables, black and white; 1 Illustrations, black and w
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 29 de octubre de 2020 |
| ISBN13 | 9781138587120 |
| Editores | Taylor & Francis Ltd |
| Páginas | 124 |
| Dimensiones | 150 × 220 × 20 mm · 640 g |
| Lengua | Inglés |