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Entrepreneurship Marketing: Principles and Practice of SME Marketing Sonny Nwankwo 2.º edición
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Entrepreneurship Marketing: Principles and Practice of SME Marketing
Sonny Nwankwo
This well renowned textbook guides students through the complexities of entrepreneurship from the unique perspective of marketing in SME contexts, providing a clear grounding in the principles, practices, strategies, challenges and opportunities faced by businesses today.
448 pages, 60 Line drawings, black and white; 39 Tables, black and white; 60 Illustrations, black an
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 6 de marzo de 2020 |
| ISBN13 | 9781138585232 |
| Editores | Taylor & Francis Ltd |
| Páginas | 448 |
| Dimensiones | 174 × 242 × 26 mm · 878 g |
| Lengua | Inglés |
| Editor | Gbadamosi, Ayantunji (University of East London, UK) |
| Editor | Nwankwo, Sonny (University of East London, UK) |
