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Entrepreneurship Marketing: Principles and Practice of SME Marketing 2.º edición
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Entrepreneurship Marketing: Principles and Practice of SME Marketing
This well renowned textbook guides students through the complexities of entrepreneurship from the unique perspective of marketing in SME contexts, providing a clear grounding in the principles, practices, strategies, challenges and opportunities faced by businesses today.
448 pages, 60 Line drawings, black and white; 39 Tables, black and white; 60 Illustrations, black an
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 17 de marzo de 2020 |
| ISBN13 | 9781138585225 |
| Editores | Taylor & Francis Ltd |
| Páginas | 448 |
| Dimensiones | 150 × 220 × 20 mm · 1,01 kg |
| Lengua | Inglés |
| Editor | Gbadamosi, Ayantunji (University of East London, UK) |
| Editor | Nwankwo, Sonny (University of East London, UK) |
