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Neighborhood Branding, Identity and Tourism - Routledge Focus in Tourism Zavattaro, Staci M. (University of Central Florida, USA) 1.º edición
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Neighborhood Branding, Identity and Tourism - Routledge Focus in Tourism
Zavattaro, Staci M. (University of Central Florida, USA)
This book delves into neighborhood branding by looking at the city of Orlando and the identities that set each neighborhood apart from another. The word Orlando is almost synonymous with Disney, Mickey Mouse, and for good reason. But what other brand identities does the place have?
110 pages, 7 Halftones, black and white; 7 Illustrations, black and white
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 19 de marzo de 2019 |
| ISBN13 | 9781138573567 |
| Editores | Taylor & Francis Ltd |
| Páginas | 110 |
| Dimensiones | 224 × 146 × 17 mm · 266 g |
| Lengua | Inglés |
