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Public Relations for Management Success - Routledge Library Editions: Management Frank Jefkins 1.º edición
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Public Relations for Management Success - Routledge Library Editions: Management
Frank Jefkins
Originally published in 1984. Public relations is a key element necessary for success in all business activities. Although some businessmen see public relations as a separable business function, this book argues convincingly that public relations should really be an integral management function, practised by all managers, all the time.
144 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 29 de octubre de 2019 |
| ISBN13 | 9781138571662 |
| Editores | Taylor & Francis Ltd |
| Páginas | 148 |
| Dimensiones | 138 × 215 × 17 mm · 198 g |
| Lengua | Inglés |
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