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Gifts, Romance, and Consumer Culture - Routledge Interpretive Marketing Research 1.º edición
Gifts, Romance, and Consumer Culture - Routledge Interpretive Marketing Research
This book addresses gift giving among consumers attempting to express and construct romantic love. It lies at the intersection of consumption, markets, and culture. In societies shaped by the globalizing neo-liberal economic order, increasing wealth disparity, and a partially digitized social environment that they help to co-construct
262 pages, 6 Tables, black and white
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 17 de septiembre de 2018 |
| ISBN13 | 9781138500709 |
| Editores | Taylor & Francis Ltd |
| Páginas | 262 |
| Dimensiones | 235 × 160 × 15 mm · 516 g |
| Lengua | Inglés |
| Editor | Belk, Russell W. (York University, Canada) |
| Editor | Minowa, Yuko |