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The Art of Successful Brand Collaborations: Partnerships with Artists, Designers, Museums, Territories, Sports, Celebrities, Science, Good Cause…and More Geraldine Michel 1.º edición
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The Art of Successful Brand Collaborations: Partnerships with Artists, Designers, Museums, Territories, Sports, Celebrities, Science, Good Cause…and More
Geraldine Michel
This book is a guide to understanding the complex process of co-branding and explains the key factors of success to build this specific form of a partnership. It offer tangible examples of partnerships between various kinds of internationally renowned artists, celebrities, brands and companies.
250 pages, 50 Illustrations, black and white
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 11 de marzo de 2020 |
| ISBN13 | 9781138499614 |
| Editores | Taylor & Francis Ltd |
| Páginas | 286 |
| Dimensiones | 170 × 228 × 15 mm · 524 g |
| Lengua | Inglés |
