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The Routledge Companion to Strategic Marketing - Routledge Companions in Marketing, Advertising and Communication
The Routledge Companion to Strategic Marketing - Routledge Companions in Marketing, Advertising and Communication
The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include the latest thinking on a diverse range of marketing strategy topics.
480 pages, 19 Tables, black and white; 38 Line drawings, black and white; 2 Halftones, black and whi
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 25 de septiembre de 2023 |
| ISBN13 | 9781138489097 |
| Editores | Taylor & Francis Ltd |
| Páginas | 480 |
| Dimensiones | 150 × 220 × 10 mm · 940 g |
| Lengua | Inglés |
| Editor | Schlegelmilch, Bodo B. |
| Editor | Winer, Russell S. |