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Base of the Pyramid Markets in Latin America: Innovation and Challenges to Sustainability - Innovation and Sustainability in Base of the Pyramid Markets Ximena Rueda Fajardo 1.º edición
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Base of the Pyramid Markets in Latin America: Innovation and Challenges to Sustainability - Innovation and Sustainability in Base of the Pyramid Markets
Ximena Rueda Fajardo
This book focuses on the Base of the Pyramid (BOP) in Latin America and examines the role of the markets in serving low-income populations as consumers, distributors and entrepreneurs. It will be of interest to managers, policy makers, students and scholars interested in Base of the Pyramid markets and their potential.
160 pages, 12 Line drawings, black and white; 3 Tables, black and white; 12 Illustrations, black and
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 19 de agosto de 2021 |
| ISBN13 | 9781138389120 |
| Editores | Taylor & Francis Ltd |
| Páginas | 134 |
| Dimensiones | 150 × 220 × 20 mm · 453 g |
| Lengua | Inglés |
| Editor | Arnold, Marlen Gabriele (Chemnitz University of Technology, Germany) |
| Editor | Fajardo, Ximena Rueda |
| Editor | Gold, Stefan |
| Editor | Muthuri, Judy N. (University of Nottingham, UK) |
