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The Cultural Side of Innovation: Adding Values - Routledge Studies in Innovation, Organizations and Technology Jacobs, Dany (University of Amsterdam, the Netherlands) 1.º edición
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The Cultural Side of Innovation: Adding Values - Routledge Studies in Innovation, Organizations and Technology
Jacobs, Dany (University of Amsterdam, the Netherlands)
In most discussions about the knowledge-based economy, innovation is associated or even equated with technology, while culture?s influence is ignored. Innovation is however embedded in cultural and social contexts, and neglecting these crucial contexts may impede an innovation?s diffusion?and eventual success.
This book places culture at the center of discussions on innovation, beginning with a comprehensive introduction to innovation?s various forms, including the history, sociology, and economics of innovation. Insights from marketing and psychology are integrated into a complexity theory framework, which are then utilized to evaluate case studies of organizations experiencing repeated innovation successes. The sometimes fraught relationship of firms to creativity is discussed, and a new model for to calculating the creativity of an economy is presented.
214 pages, 22 Line drawings, black and white; 2 Halftones, black and white; 15 Tables, black and whi
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 23 de agosto de 2018 |
| ISBN13 | 9781138377486 |
| Editores | Taylor & Francis Ltd |
| Páginas | 232 |
| Dimensiones | 150 × 220 × 10 mm · 317 g |
| Lengua | Inglés |
