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Technology and Innovation for Marketing Pantano, Eleonora (University of Bristol, UK) 1.º edición
Technology and Innovation for Marketing
Pantano, Eleonora (University of Bristol, UK)
Including a wealth of empirical and theoretical contributions, models, approaches methods, tools and case studies, this book is essential reading for marketing strategy, digital marketing, and innovation students, as well as marketing practitioners.
130 pages, 4 Line drawings, black and white; 1 Halftones, black and white; 4 Tables, black and white
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 29 de agosto de 2018 |
| ISBN13 | 9781138323155 |
| Editores | Taylor & Francis Ltd |
| Páginas | 130 |
| Dimensiones | 252 × 181 × 16 mm · 408 g |
| Lengua | Inglés |