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Policy and Marketing Strategies for Digital Media - Routledge Studies in New Media and Cyberculture 1.º edición
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Policy and Marketing Strategies for Digital Media - Routledge Studies in New Media and Cyberculture
With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV.
312 pages, 17 black & white illustrations, 16 black & white tables, 17 black & white line drawings
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 16 de junio de 2017 |
| ISBN13 | 9781138305946 |
| Editores | Taylor & Francis Ltd |
| Páginas | 312 |
| Dimensiones | 229 × 192 × 23 mm · 488 g |
| Lengua | Inglés |
| Editor | Liu, Yu-li (National Chengchi University, Taiwan) |
| Editor | Picard, Robert G. (University of Oxford, UK) |
