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Behavioral Strategic Management Bromiley, Philip (University of California - Irvine, USA) 1.º edición
Behavioral Strategic Management
Bromiley, Philip (University of California - Irvine, USA)
This unique text examines strategic management and its implementation in the context of what we know about how individuals and organizations actually make decisions. Through this behavioral approach, students gain a richer, more realistic understanding of how to create coherent strategies that take advantage of their organization’s strengths and build their capabilities.
244 pages, 23 black & white illustrations, 1 black & white tables, 22 black & white line drawings
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 25 de septiembre de 2017 |
| ISBN13 | 9781138292369 |
| Editores | Taylor & Francis Ltd |
| Páginas | 254 |
| Dimensiones | 169 × 234 × 15 mm · 396 g |
| Lengua | Inglés |