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Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity 1.º edición
Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity
Discussing how different scholarly perspectives can be applied to answer a broad range of related research questions, this volume aims to contribute to the emergence of a more theoretical, open, and interdisciplinary study of country image, reputation, brand, and identity.
320 pages, 23 Tables, black and white
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 5 de noviembre de 2018 |
| ISBN13 | 9781138281349 |
| Editores | Taylor & Francis Ltd |
| Páginas | 334 |
| Dimensiones | 150 × 220 × 20 mm · 780 g |
| Lengua | Inglés |
| Editor | Buhmann, Alexander (BI Norwegian Business School) |
| Editor | Ingenhoff, Diana (University of Fribourg, Switzerland) |
| Editor | Kiousis, Spiro (University of Florida, USA) |
| Editor | White, Candace (University of Tennessee, USA) |