Obstructive Marketing: Restricting Distribution of Products and Services in the Age of Asymmetric Warfare - Maitland Hyslop - Libros - Taylor & Francis Ltd - 9781138279810 - 17 de noviembre de 2016
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Maitland Hyslop
Obstructive Marketing: Restricting Distribution of Products and Services in the Age of Asymmetric Warfare 1.º edición

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In Obstructive Marketing, Maitland Hyslop deals with a very negative kind of activity which embraces activities, legal or otherwise, designed to prevent or restrict the distribution of a product or service, temporarily or permanently, against the wishes of the product manufacturer, service provider or customer. When the author defined this phenomenon as Obstructive Marketing and started to research it more than a decade ago, it was seen as a valid concept that was perhaps ahead of its time. The World has moved on and in the era of globalization a study of this negative aspect of marketing is now required. Obstructive Marketing is now seen as the business equivalent of asymmetric warfare, which is increasingly understood because the rise of the South and East at the expense of the North and West has brought some Obstructive Marketing stratagems into sharp focus. Using the author?s own research, this book explains what Obstructive Marketing is and why it is not called Anti-Marketing. The author explains who practises Obstructive Marketing, where, when and how; and why businesses are particularly vulnerable when entering new markets and engaging in change and innovation. Intriguing concepts such as cultural risk are illuminated along with formal links between Obstructive Marketing, asymmetric warfare and terrorism. This all leads to identification of the need for a strong Government/Business partnership to counter the effects of this darkest kind of marketing.

Illustrations, black and white

Medios de comunicación Libros     Paperback Book   (Libro con tapa blanda y lomo encolado)
Publicado 17 de noviembre de 2016
ISBN13 9781138279810
Editores Taylor & Francis Ltd
Páginas 362
Dimensiones 244 × 172 × 22 mm   ·   618 g
Lengua Inglés  

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