Turning Houses into Homes: A History of the Retailing and Consumption of Domestic Furnishings - The History of Retailing and Consumption - Clive Edwards - Libros - Taylor & Francis Ltd - 9781138263666 - 31 de marzo de 2017
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Clive Edwards
Turning Houses into Homes: A History of the Retailing and Consumption of Domestic Furnishings - The History of Retailing and Consumption 1.º edición

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From the earliest times, people have striven to turn their houses into homes through the use of decoration and furnishings, stimulating in turn a major commercial sector dedicated to offering the products and services essential to feed the ever-changing dictates of domestic fashion. Whilst there is plentiful evidence to show that these phenomena can be traced to medieval times, it is arguable that the eighteenth century witnessed the birth of a widespread and sophisticated consumer society. With a comparatively wealthy and socially mobile society, eighteenth-century Britain proved to be a fertile ground for ideas of home improvement and beautification, which were to persist to the present day. Turning Houses into Homes not only maps the history, changes, development and structure of the retail furnishing industry in Britain over three centuries, but also examines the relationships between the retailer and the consumer, looking at how retailers helped stimulate and shape the demand of their customers. Whilst work has been done on specific aspects of the home, very little has been written on the interaction between the retailer and consumer, and the pressures brought to bear on them by issues such as gender, education, status, symbolism, taste, decoration, hygiene, comfort and entertainment. As such, this book offers a valuable conjunction of retail history and consumption practices, which are examined through a multi-disciplinary approach to explore both their intimate connections and their wider roles in society.

304 pages

Medios de comunicación Libros     Paperback Book   (Libro con tapa blanda y lomo encolado)
Publicado 31 de marzo de 2017
ISBN13 9781138263666
Editores Taylor & Francis Ltd
Páginas 304
Dimensiones 150 × 220 × 10 mm   ·   560 g
Lengua Inglés  

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