Recomienda este artículo a tus amigos:
The Complete Tradesman: A Study of Retailing, 1550–1820 - The History of Retailing and Consumption Nancy Cox 1.º edición
Pedido desde almacén remoto
Nuestros clientes opinan:
The Complete Tradesman: A Study of Retailing, 1550–1820 - The History of Retailing and Consumption
Nancy Cox
The Complete Tradesman redresses the relative paucity of studies on the history of retailing before 1800. Based upon extensive research into diverse trade sources, Cox takes issue with the surprisingly resilient stereotype of the 'dull' and 'out of date' shopkeeper in the early modern period, showing that the retailing sector was well adapted to the social and economic needs of the day and quick to exploit new opportunities. Chapters cover not only distribution, shop design, customer relations and networks between tradesmen, but also attitudes to retailing, official controls, and the response to novelty. By throwing light on subjects hitherto overlooked and challenging existing whiggish preoccupations with progress towards modern retailing systems, this study signals a new approach to the history of retailing. The focus is placed on assessing how far tradesmen, especially shopkeepers, satisfied and stimulated contemporary desires for consumer goods.
284 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 26 de agosto de 2016 |
| ISBN13 | 9781138249950 |
| Editores | Taylor & Francis Ltd |
| Páginas | 288 |
| Dimensiones | 157 × 233 × 19 mm · 442 g |
| Lengua | Inglés |
Mas por Nancy Cox
Mostrar todo
Más del mismo editor
Ver todo de Nancy Cox ( Ej. Paperback Book y Hardcover Book )