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Evaluating Public Communication: Exploring New Models, Standards, and Best Practice Jim Macnamara 1.º edición
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Evaluating Public Communication: Exploring New Models, Standards, and Best Practice
Jim Macnamara
Evaluating Public Communication presents an integrated approach to campaign evaluation, drawing on public relations and advertising practice and research, as well as specialist expertise from different fields of communication.
408 pages, 16 black & white tables, 1 black & white halftones, 50 black & white line drawings
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 8 de septiembre de 2017 |
| ISBN13 | 9781138228580 |
| Editores | Taylor & Francis Ltd |
| Páginas | 392 |
| Dimensiones | 231 × 156 × 22 mm · 626 g |
| Lengua | Inglés |
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