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Modern Advertising and the Market for Audience Attention: The US Advertising Industry's Turn-of-the-Twentieth-Century Transition - Routledge Explorations in Economic History Sherman, Zoe (Merrimack College, USA) 1.º edición
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Modern Advertising and the Market for Audience Attention: The US Advertising Industry's Turn-of-the-Twentieth-Century Transition - Routledge Explorations in Economic History
Sherman, Zoe (Merrimack College, USA)
Modern advertising was created in the US between 1870 and 1920 when advertisers and the increasingly specialized advertising industry that served them crafted means of reliable access to and knowledge of audiences.
172 pages, 3 Tables, black and white
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 4 de diciembre de 2019 |
| ISBN13 | 9781138201545 |
| Editores | Taylor & Francis Ltd |
| Páginas | 172 |
| Dimensiones | 150 × 220 × 20 mm · 453 g |
| Lengua | Inglés |
