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Foundations of Scenario Planning: The Story of Pierre Wack - Routledge International Studies in Business History Chermack, Thomas (Colorado State University, USA) 1.º edición
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Foundations of Scenario Planning: The Story of Pierre Wack - Routledge International Studies in Business History
Chermack, Thomas (Colorado State University, USA)
Pierre Wack was head of scenario planning at Royal Dutch / Shell Oil in London for over ten years. He was a pioneer of what we know today as scenario planning. This new volume will cover his life timeline and attach it to the development of his thinking about scenario planning over the course of his career.
318 pages, 26 black & white halftones, 28 black & white line drawings
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 16 de febrero de 2017 |
| ISBN13 | 9781138190191 |
| Editores | Taylor & Francis Ltd |
| Páginas | 290 |
| Dimensiones | 235 × 158 × 22 mm · 580 g |
| Lengua | Inglés |
