Agenda Setting: Readings on Media, Public Opinion, and Policymaking - Routledge Communication Series -  - Libros - Taylor & Francis Ltd - 9781138175990 - 14 de diciembre de 2016
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Agenda Setting: Readings on Media, Public Opinion, and Policymaking - Routledge Communication Series 1.º edición

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The role of the news media in defining the important issues of the day, also known as the agenda-setting influence of mass communication, has received widespread attention over the past 20 years. Since the publication of McCombs and Shaw's seminal empirical study, more than one hundred journal articles and monographs have appeared. This collection exemplifies the major phases of research on agenda-setting: tests of the basic hypothesis, contingent conditions affecting the strength of this influence, the natural history of public issues, mass media influence on public policy, and the role of external sources from the president to public relations staffs on the news agenda.


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Medios de comunicación Libros     Hardcover Book   (Libro con lomo y cubierta duros)
Publicado 14 de diciembre de 2016
ISBN13 9781138175990
Editores Taylor & Francis Ltd
Páginas 320
Dimensiones 156 × 234 × 19 mm   ·   589 g
Lengua Inglés  
Editor McCombs, Maxwell E.
Editor Protess, David

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