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Marketplace Lifestyles in an Age of Social Media: Theory and Methods Lynn R Kahle 1.º edición
Marketplace Lifestyles in an Age of Social Media: Theory and Methods
Lynn R Kahle
This book examines the concept of lifestyle from an integrated, applied psychological perspective. It demonstrates how recent developments in social media reflect the importance of lifestyle research in marketing, making it the best resource for scholars, students, and marketing experts.
327 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 20 de abril de 2017 |
| ISBN13 | 9781138164550 |
| Editores | Taylor & Francis Ltd |
| Páginas | 328 |
| Dimensiones | 150 × 220 × 20 mm · 453 g |
| Lengua | Inglés |
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