Marketing Research for Non-profit, Community and Creative Organizations - Bonita Kolb - Libros - Taylor & Francis Ltd - 9781138147959 - 22 de julio de 2016
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Bonita Kolb
Marketing Research for Non-profit, Community and Creative Organizations 1.º edición

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'Marketing Research for Non-profit, Community and Creative Organizations' is a comprehensive guide to conducting research methods within the non-profit sector. Highly practical, the purpose of the book is two-fold. Firstly, it aims to educate the readers on how research can be utilized to help their organization reach its goals. Secondly, it shows how to conduct different methods of research, including focus groups, interviews, projective techniques, observations and surveys, and how to use the findings of these to improve products, target customers and develop effective promotions.

Concise and well-structured, the text provides a step-by-step process to help the reader understand and apply the various research methodologies.

'Marketing Research for Non-profit, Community and Creative Organizations' is designed for students and will also be invaluable for managers working within non-profit or creative environments.

286 pages

Medios de comunicación Libros     Hardcover Book   (Libro con lomo y cubierta duros)
Publicado 22 de julio de 2016
ISBN13 9781138147959
Editores Taylor & Francis Ltd
Páginas 286
Dimensiones 150 × 220 × 20 mm   ·   521 g
Lengua Inglés  

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