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TV Commercials: How to Make Them Ivan Cury 1.º edición
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TV Commercials: How to Make Them
Ivan Cury
Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer/director, agency, and client. This book outlines the requirements of each group so that everyone can understand and appreciate each other's needs.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 17 de diciembre de 2015 |
| ISBN13 | 9781138131361 |
| Editores | Taylor and Francis |
| Páginas | 246 |
| Dimensiones | 150 × 220 × 20 mm · 630 g |
| Lengua | Inglés |
