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From Brand Vision to Brand Evaluation De Chernatony, Leslie (Universita Della Svizzera Italiana, Lugano, Switzerland, Honorary Professor at Aston University, Uk) 3.º edición
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From Brand Vision to Brand Evaluation
De Chernatony, Leslie (Universita Della Svizzera Italiana, Lugano, Switzerland, Honorary Professor at Aston University, Uk)
Seeing the world's biggest brands gain ground over the world's markets, you can't deny that the 25,000 students in the UK studying marketing will never understand their subject without knowing how branding works.
This is THE key scholarly text in this crucial topic, an already hugely respected title and big seller in the field. It follows on from the introductory textbook Creating Powerful Brands, and comes highly illustrated with real examples of influential marketing campaigns. This is the book that will take students to the next level with the skills to develop and implement their own branding strategy.
392 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 4 de septiembre de 2015 |
| ISBN13 | 9781138128583 |
| Editores | Taylor & Francis Ltd |
| Páginas | 376 |
| Dimensiones | 152 × 229 × 22 mm · 890 g |
| Lengua | Inglés |
