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Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-tail - Marketing and Consumer Psychology Series 1.º edición
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Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-tail - Marketing and Consumer Psychology Series
Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior.
400 pages, 19 Tables, black and white
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 31 de mayo de 2017 |
| ISBN13 | 9781138107557 |
| Editores | Taylor & Francis Ltd |
| Páginas | 400 |
| Dimensiones | 228 × 152 × 30 mm · 580 g |
| Lengua | Inglés |
| Editor | Close Scheinbaum, Angeline (The University of Texas at Austin, USA) |
