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Communication Strategies for Corporate Leaders: Implications for the Global Market - Contemporary Themes in Business and Management Rath, Pragyan (RIO migration - payment on hold due to no contact with author) 1.º edición
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Communication Strategies for Corporate Leaders: Implications for the Global Market - Contemporary Themes in Business and Management
Rath, Pragyan (RIO migration - payment on hold due to no contact with author)
This volume: Develops persuasion strategies based on argumentation tactics derived, for example, from legal cross-examination. Introduces ‘problematisation’ and ‘deconstruction’ as effective communication tools Positions business writing methods as taxonomical tenets that can help tackle complex business scenarios.
268 pages, 28 Line drawings, black and white; 18 Tables, black and white; 28 Illustrations, black an
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 7 de noviembre de 2017 |
| ISBN13 | 9781138047914 |
| Editores | Taylor & Francis Ltd |
| Páginas | 284 |
| Dimensiones | 225 × 146 × 22 mm · 456 g |
| Lengua | Inglés |
