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Essentials of Marketing Management Lancaster, Geoffrey (London School of Commerce, UK) 2.º edición
Essentials of Marketing Management
Lancaster, Geoffrey (London School of Commerce, UK)
The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on key market needs.
470 pages, 92 Line drawings, black and white; 23 Tables, black and white; 92 Illustrations, black an
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 30 de agosto de 2017 |
| ISBN13 | 9781138038967 |
| Editores | Taylor & Francis Ltd |
| Páginas | 474 |
| Dimensiones | 191 × 246 × 27 mm · 904 g |
| Lengua | Inglés |