Recomienda este artículo a tus amigos:
Green Advertising and the Reluctant Consumer Kim Sheehan 1.º edición
Precio
$ 213,99
sin IVA
Pedido desde almacén remoto
Entrega prevista 20 de jul. - 6 de ago.
Nuestros clientes opinan:
Añadir a tu lista de deseos de iMusic
Green Advertising and the Reluctant Consumer
Kim Sheehan
This edited collection presents cutting edge research into the topic of green messages and subsequent consumer responses, providing important insights into current practice as well as directions for future research. This book was originally published as a special issue of the Journal of Advertising.
144 pages, 6 black & white halftones, 24 black & white line drawings
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 18 de julio de 2014 |
| ISBN13 | 9781138016545 |
| Editores | Taylor & Francis Ltd |
| Páginas | 146 |
| Dimensiones | 219 × 276 × 15 mm · 612 g |
| Lengua | Inglés |
| Editor | Atkinson, Lucy (University of Texas at Austin, USA) |
| Editor | Sheehan, Kim (University of Oregan, USA) |
