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The Evolution of Integrated Marketing Communications: The Customer-driven Marketplace 1.º edición
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The Evolution of Integrated Marketing Communications: The Customer-driven Marketplace
This book identifies and discusses the changes that integrated marketing communication (IMC) has meant to the marketplace, how they have occurred and what they mean for all types of marketers around the world. This book was published as a special issue of the Journal of Marketing Communications.
136 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 4 de julio de 2014 |
| ISBN13 | 9781138008946 |
| Editores | Taylor & Francis Ltd |
| Páginas | 136 |
| Dimensiones | 150 × 220 × 10 mm · 270 g |
| Lengua | Inglés |
| Editor | Kitchen, Philip (Brock university, Canada) |
| Editor | Patti, Charles (University of Denver, Colorado) |
| Editor | Schultz, Don (Northwestern University, USA) |
